Author: Sean Ross

First Listen: Hot 104.5 San Antonio

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. Anybody who has launched a new radio station in the last few years will tell you that it’s harder to get the market’s attention. The marketing money that used to guarantee sampling isn’t there for most operators. In Urban and Rhythmic Top 40, where word of a n...Read More

The Days of Miracle and Wonder

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. I love almost every song on the new Miranda Lambert album, Platinum. The one I don’t like, the first single, “Automatic,” is one of those paeans to the good old days — before GPS, power windows, online shopping and other modern irritants (or so they’re m...Read More

Did We Miss The Elvis Break?

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. In the early ‘90s, with hip-hop ascendant and top 40 radio in shambles, it was often suggested that hip-hop was the new pop music. This theory, frequently proffered by hip-hop stations that wanted to report to the top 40 chart, held that those who still saw to...Read More

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