Author: Sean Ross

For Radioactive Breakout Bands, The Atomic Weight Of The Follow-Up

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. The rock world isn’t always kind to its breakout successes. A band enjoying its first blockbuster album, especially with a debut, usually manages to see radio and critical support, at least in some quarters, turn from glowing to grudging. And it’s that much ha...Read More

A Simulcast No Longer

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. Streaming of broadcast radio is not growing. Why would it? Online simulcasts of broadcast radio are twenty years old now. Because of various royalty issues, they haven’t been consistently available over that time, but most major stations have been simulcasting...Read More

Come Back When You Grow Up: Teens & CHR

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. It was a finding in sync with many broadcasters’ experience in their own families. Recently, my employer Edison Research reported that teens were spending less time with broadcast radio (on any platform) than with pureplays such as Spotify and Pandora. Shortly...Read More

Intriguing Stations of 2014

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. Part I: In The Lab (With A Pen And A Pad) Last years, broadcasters took tentative but significant steps toward doing what they must to stay competitive in 2015: addressing the spotload issue on FM music outlets; adding new online radio stations that had the sp...Read More

Songs That Made a Difference In 2014

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. It has been a long time since Mainstream Top 40 sounded as homogenous as it did in 2014. There was one dense, mid-tempo groove that was present at the beginning of the year (Ellie Goulding’s “Burn”) and at the end (Taylor Swift’s “Blank Space”). In between, th...Read More

Are We Ready for the ‘80s Again, Again?

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. It’s been almost 15 years since the idea of an all-‘80s format generated any excitement among broadcasters. The format went through a quick boom/bust around the turn of the century – one entirely expected by programmers who had seen the short-lived all-‘70s fo...Read More

What Radio Can Learn From Radio

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. What can radio learn from a radio blogger? Often, it’s how to be anybody else. Every few weeks, at least, broadcasters are urged to follow the lessons of some hot company or industry, usually one generating positive headlines of the sort that radio can only en...Read More

First Listen: Hot 104.5 San Antonio

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. Anybody who has launched a new radio station in the last few years will tell you that it’s harder to get the market’s attention. The marketing money that used to guarantee sampling isn’t there for most operators. In Urban and Rhythmic Top 40, where word of a n...Read More

The Days of Miracle and Wonder

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. I love almost every song on the new Miranda Lambert album, Platinum. The one I don’t like, the first single, “Automatic,” is one of those paeans to the good old days — before GPS, power windows, online shopping and other modern irritants (or so they’re m...Read More

Did We Miss The Elvis Break?

Article appears courtesy of IMGR.com. Complete Station Branding on Barter. When you log-in everything is branded with your VO, ready to go. In the early ‘90s, with hip-hop ascendant and top 40 radio in shambles, it was often suggested that hip-hop was the new pop music. This theory, frequently proffered by hip-hop stations that wanted to report to the top 40 chart, held that those who still saw to...Read More

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