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Looking At Alpha’s Rapid Expansion

Alpha Media Digity Dean Goodman KBAY WRMF Larry WilsonAlpha Media’s acquisitions of Morris Radio and Digity Media quickly brought the company from around 100 stations to 251 stations in 54 markets.

Not since the years of rapid consolidation following the Telecommunications Act of 1996 have we seen a radio group operator grow so rapidly. Since the start of 2015 we’ve seen Alpha acquire clusters in suburban San Francisco, Fredericksburg, Lubbock, and Salt Lake City along with the two group acquisitions. Alpha Media didn’t exist at all prior to Larry Wilson merging L&L Broadcasting with his Portland, OR stations in April 2014.

Once the current deals close, Alpha Media will be the fourth largest group owner in terms of total stations behind iHeartMedia, Cumulus, and Townsquare Media. The general expectation is that Alpha founder Larry Wilson is attempting to build up cash flow to take the company public. But what will this large Alpha actually be?

Alpha’s stations can best be broken down into three levels. The first tier would be the PPM markets of Portland, San Antonio, and Salt Lake City that will be joined by San Jose, West Palm Beach, and suburban Chicago and Dallas from the Digity deal. The mid-level markets make up the bulk of the Alpha holdings. Most of these stations are in the southeast, Texas, and California which Morris and Digity both add as well.

A new tier is being added by the two most recent acquisitions. A group of small markets in the Midwest and Northern Plains. Morris’ Abilene/Salina, KS stations will be accompanied by the former Three Eagles and GoodRadio.TV holdings owned by Digity with stations in Iowa, Minnesota, Missouri, Nebraska, and South Dakota. Those stations are in close enough proximity for some shared resources.

What’s next for Alpha? In surveying their growth the consensus is they need one more big deal before going public. The following is our own speculation, but considering the last two times Cumulus made a purchase they divested large quantities of stations in the process. Could Alpha acquire some of Cumulus’ small and medium markets to allow Lew Dickey to make a run at some of CBS Radio’s potential divestitures? Many of those clusters are familiar to Larry Wilson from his time running Citadel Broadcasting and perfect fits within the Alpha footprint.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

5 Comments

  1. Profile photo of joseph_gallant


    Perhaps Alpha will end-up buying CBS Radio’s Hartford properties.

    • Profile photo of Nathan Obral


      Not at this juncture. CBS is going to want top dollar for any mid-major market stations. Ergo, the potential for market swaps between Cumulus and Alpha that Lance touched upon…

  2. Profile photo of borderblaster


    What happens to “Live, local” when Alpha goes public?

  3. Profile photo of e-dawg


    Since alpha purchase digity, will alpHa move kkiq-fm from Livermore into San Jose area?

    • Profile photo of elcartero


      Doubtful. In the first place, there’d be interference to/from KCDU in Monterey to contend with; that station’s 40dBu interfering contour extends well into San Jose.

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