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Cumulus Makes Massive Cuts At Radio 103.9 New York

Radio 103.9 WNBM New York La Loca Mister Cee Tom JoynerCumulus has let go of most of the local staff at Urban AC “Radio 103.9” WNBM Bronxville/New York.

Exiting the station are middayer La Loca, mixer Mister Cee, part-timers Roxie and Terry Bello, Creative Services Director Ghost, and specialty shows Irie Jam and Midnight Masters of The Mix. Budget cuts were given as the reason for the cuts.

Night host Marc Clarke and the syndicated Tom Joyner morning show and DL Hughley afternoon show remain in place for now. WNBM registered a 0.7 share in the January 2016 Nielsen Audio PPM ratings. Radio 103.9 debuted its current format in July 2014.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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