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Bud & Broadway Join WIL For Mornings

Bud & Broadway Scott Roddy 92.3 WIL St. LouisHubbard Country 92.3 WIL St. Louis has hired Bud Ford and Jerry Broadway for mornings starting Monday, March 14.

The duo were most recently hosting afternoons at iHeartMedia’s “106.1 The Twister” KTGX Tulsa until last summer. They previously hosted mornings at KTGX prior to the launch of the syndicated Bobby Bones Show and in the Dothan AL market at both WECB and WTVY.

This morning, 92.3 WIL announces the impending arrival of their new Morning Show hosts. Beginning Monday, March 14th, St. Louis’s New Country station will debut the “Bud and Broadway” Show weekdays from 5am to 9am.

According to St. Louis Vice President and Market Manager John Kijowski, “Hubbard Radio is always searching for and developing the most unique, fun and entertaining live local talent.  We’ve found a compelling and humorous new Morning Show that will connect with our WIL listeners.”

“Bud and Broadway” – also known as Bud Ford and Jerry Broadway – have been making audiences laugh out loud since they met in 2010. Most recently, the duo attained #1 status at IHeart Media’s KTGX Twister 106.1 FM in Tulsa, Oklahoma for three years. Both Ford and Broadway have also been program directors during their professional radio careers.

Bud and Broadway love country music, and their motto is “REAL LIFE. REAL PEOPLE. REAL FUN.” Bud is the single guy still looking for love. He is Mr. GQ, a germaphobe and, believe it or not, is a meteorologist and TV weather anchor. Broadway is the good ole boy who loves power tools, makes furniture and has been married for 22 years with three kids. They truly are the odd couple but they put their lives on the air every day.  The duo is also on the stand-up comedy tour circuit.

VP Market Manager John Kijowski broke the news to staff members earlier this morning stating, “Bud and Broadway are extremely gifted at emotionally connecting to listeners through their unique brand of storytelling and comedy”.  Kijowski adds, “Bud and Broadway make the listeners the star, while the butt of the joke is usually on themselves.”

“Hubbard Radio is a company that still believes in live, local talent. We feel like we just won the lottery. The two of us are looking forward to becoming an integral part of St. Louis and working with the superstars at WIL,” notes Bud Ford. “Thanks for welcoming us to the family.” 

Jerry Broadway adds, “We couldn’t be more excited about bringing our show to St Louis and 92.3 WIL.  We are looking forward to having some early morning fun with our listeners.”

WIL’s new Program Director Scott Roddy comments, “Bud and Broadway’s local morning show will quickly become the preferred way St. Louisans will start their day! They are real, informative, and of course FUNNY! I invite the St. Louis community to be a part of the fun weekdays 5-9am on 92.3 WIL!”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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