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Alternative Returns To Memphis

i96 Bumpin 96 WIVG MemphisFlinn Broadcasting has flipped “Bumpin 96” 96.1 WIVG Tunica MS/96.3 W242CF Memphis to Alternative “i96” this morning. The flip returns the station to the format it had prior to flipping to Classic Hip-Hop in December 2014. WIVG was soon after joined in the Classic Hip-Hop format by Cumulus’ “98.9 The Vibe” WKIM.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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