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Merced’s Bear Moves To 105.7

92.5 The Bear KBRE 105.7 1660 Merced MapletonWith its three-way swap with Alpha and Lazer about to close, Mapleton Communications has moved Active Rock/Alternative “92.5 The Bear” KBRE Atwater/Merced CA to 1660 KTIQ Merced/105.7 K289CB Los Banos replacing Spanish Christian “Amistad Christiana“.

The newly branded “105.7 The Bear” retains the syndicated Rob, Anybody & Dawn morning show, PD Jason LaChance in middays, APD/MD Chris Moreno in afternoons, and Sixx Sense at night.

The move of the format off of 92.5 clears the frequency for its sale to Lazer Broadcasting who will flip the station to its flagship “Radio Lazer” Regional Mexican format. Lazer is purchasing KBRE and Spanish AC “Magia 106.3” KGAM from Mapleton as part of a deal in which Mapleton will then acquire Country 96.3 KUBB and Rhythmic CHR “Hot 104.7” KHTN from Alpha Media.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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