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Los Angeles Clippers Make Move To KLAC

AM 570 KLAC Los Angeles ClippersFollowing the sale and format change of former flagship “980 The Beast” KFWB Los Angeles, the NBA’s Clippers are making an in-season move to a new radio home.

iHeartMedia Sports “AM 570” KLAC will be the new home of the Clippers broadcasts starting on Saturday, March 19. The new multi-year deal places the Clippers in second position to the Los Angeles Dodgers and will move their games to Conservative Talk “1150 The Patriot” KEIB when both conflict.

iHeartMedia will run ancillary Clippers content across its entire Los Angeles cluster.

The L.A. Clippers and iHeartMedia Los Angeles today announced an exclusive multi-year broadcast rights agreement. Beginning with the Clippers game against the Memphis Grizzlies on Saturday, March 19 at 4:30 p.m. PT, AM 570 LA Sports/KLAC will be the official radio home of the Clippers for all preseason, regular season and Playoff games while also providing comprehensive year-round coverage.

“AM 570 LA Sports/KLAC has long been the premier destination for sports in Los Angeles,” Clippers President of Business Operations Gillian Zucker said. “We are proud to establish an exceptional, long-term destination for Clippers basketball on the radio with a station that sounds like it was named for us.”

Play-by-play duties will be handled by Brian Sieman, now in his ninth season calling Clippers action on the radio, while the venerable “Voice of the Clippers,” Ralph Lawler and former Clipper Michael Smith team up with Sieman to call all nationally televised games not shown on Fox Sports PRIME TICKET. Long-time Clippers broadcaster Isaac Lowenkron will continue to host Clippers pre-game, halftime and post-game shows.

Clippers games will also be heard on The Patriot, KEIB AM 1150 when schedule conflicts arise with Los Angeles Dodgers baseball broadcasts. Beyond broadcasting the games on AM 570 LA Sports, Clippers-related programming and promotion will run across iHeartMedia’s multi-platform media assets, including radio, digital, outdoor and music/entertainment events.

“iHeartMedia Los Angeles and the L.A. Clippers just reinforced the fact that AM 570 LA Sports is the No. 1 destination for sport in Los Angeles,” said Don Martin, Senior Vice President of Sports Los Angeles, iHeartMedia. “Welcome to your new home, Clipper Nation!”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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