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River Country Debuts In Paducah

River Country 97.5 750 WRIK Paducah StratemeyerStratemeyer Media launched Country “River Country 97.5” 750 WRIK Brookport IL/97.5 W248CP Paducah KY.

Featuring a mix of current and classic Country artists, the new format positions WRIK between Bristol Broadcasting’s 93.3 WKYQ and “Willie 102.1” WLLE. The new 250w/141m signal of W248CP was made possible by the AM Revitalization translator waiver which brought the former 100.3 W262BA Spencer IN to Paducah.

Locally owned radio family, Stratemeyer Media, has launched the area’s newest radio station, ‘River Country 97.5’. Officially coming on the air Saturday, March 19, 2016 River Country 97.5 will give the Paducah area a country station that they can call their own.

River Country 97.5 will simulcast with WRIK-AM, 750, with country music that is programmed in the Stratemeyer Media offices inside Kentucky Oaks Mall. Mid-day host and Program Director, Reed Phillips said, “We hope to give the river region a country station that they deserve, and will suite the tastes of the area. We’re proud to call Paducah home and we know that decisions made in other parts of the world don’t necessarily make sense in Western Kentucky and Southern Illinois. Our plan is to have an open dialogue with our listeners on which songs and artists they enjoy… and which ones they don’t. If anyone wants to stop in, you’re more than welcome to. We’re pretty easy to find in the mall and we love to talk music.”

Listeners of River Country 97.5 can expect to hear the voices and songs they know from Tim, Kenny, Toby, Reba, Dolly and George. Along with newer artists such as Zac Brown Band, Maddie & Tae, Luke Bryan, Cole Swindell, and Cassadee Pope.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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