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iHeart Launches Two Bulls In Augusta

105.7 The Bull WLUB Augusta 106.3 Icons G105.7 WSCGiHeartMedia has rebranded Country “G105.7” WSCG Augusta GA as “105.7 The Bull” WLUB.

Concurrently the company has launched 106.3 W292EE Augusta-Richmond County/WLUB-HD2 as Classic Country “106.3 The Bull Icons“. The Bull brand was previously utilized by iHeart in the Augusta market on 105.7 as WIBL from 2004 through 2007 and then on 102.3 until 2010.

No programming changes accompanied the rebranding of WSCG to WLUB.

iHeartMedia/Augusta announced today the return of the iconic Bull to the market. 105.7 the Bull will program the hottest Country hits including the newest tracks from artists such as Luke Bryan, Jason Aldean, Blake Shelton, Carrie Underwood, Sam Hunt and Florida Georgia Line. Meanwhile, 106.3 Bull Icons, The Country that made Augusta Great, will offer the CSRA classic country favorites like George Strait, Alan Jackson, Reba, Alabama and Garth Brooks.

“We’re excited to have the iconic Bull brand return to Augusta giving country fans two great choices with the best new country on 105.7 The Bull and all of your past favorites and classics on Bull Icons at 106.3,” said Brian Michel, Region Senior Vice President of Programming, iHeartMedia Augusta.

“We are very excited to expand our footprint within the Country format. We look forward to providing the best content for our listeners, and delivering the best results for our valued partners,” said Ivy Elam, Market President, iHeartMedia Augusta.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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