radioinsight.com
Ownership Change Leads To Country Split On California Coast - RadioInsight
With El Dorado Broadcasters selling half of their "Sunny Country" simulcast in San Luis Obispo/Santa Maria CA, the market finds itself with two competing stations. American General Media has closed on its purchase of 102.5 KSNI-FM and News/Talk 1240 KSMX Santa Maria from El Dorado. KSNI-FM retains the "Sunny Country" branding but the airstaff exits.