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WWWQ Atlanta Flagged For Potential Ratings Distortion

Q100 99.7 WWWQ Atlanta Bert Show Nielsen Audio CumulusIn the release of the April PPM monthly released yesterday, Nielsen Audio flagged Cumulus CHR “Q100” 99.7 WWWQ Atlanta was slapped with a notice for attempting to identify potential PPM panelists.

Prior the the ratings period starting the station held an online contest that originally asked participants “If you were asked to be in a radio ratings project that required you to carry a device that recorded all your radio listening would you do it?”. One of the responses to choose said “Yes, in fact I’m participating in a ratings project right now”.

Nielsen stated that Cumulus cooperated in their investigation and that no panelist identity was learned.

WWWQ registered a 3.4 share in the April monthly as it fell further behind iHeartMedia’s “Power 96.1” WWPW’s 5.0 share and Entercom’s “Star 94.1” WSTR’s 3.9.

Special station activities tend to be different from one another and acting in full transparency, Nielsen added a special notation to the April 2016 eBook. Nielsen is committed to maintaining the highest standards of data integrity and will continue to act swiftly to ensure that those standards are upheld, including taking additional measures if circumstances warrant.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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