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WGEX Rebrands As Power 97.3

Power 97.3 Hit Music Now WGEX AlbanyiHeartMedia has rebranded CHR “97.3 Hit Music Now” WGEX Bainbridge/Albany GA as “Power 97.3“.

No lineup changes accompanied the rebranding as the station retains the syndicated Elvis Duran for mornings, local host Jazzmine Phoenix in middays, and Premium Choice hosts Billy The Kidd, Romeo, Jo Jo Wright and Sisanie rounding out the daily schedule.

INSTANT INSIGHT: Last month following the registration of the Power973.com, we had multiple sources tell us the domain was for WRNW Milwaukee. Obviously we were either played or plans changed.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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