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Kix Country Gives Way To El Gallito In Bakersfield - RadioInsight
Lotus Communications dropped the Country format on "Kix 92.1" KVMX Bakersfield CA on July 1 in favor of a simulcast of Ranchera "1010 El Gallito" KCHJ Delano as KCHJ-FM. KVMX was unable to create any momentum against Buck Owens Broadcasting's market leading powerhouse 550 KUZZ/107.9 KUZZ-FM. In the Winter 2016 Nielsen Audio ratings, KVMX held