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Yahoo! Sports Radio Rebrands As SB Nation Radio

SB Nation SBNation Radio Gow Media Yahoo SportsAs we first indicated in last week’s Domain Insight, Gow Media’s Yahoo! Sports Radio will indeed relaunch as SB Nation Radio on August 1.

Vox Media, which owns the SB Nation blog network, and Gow will partner to increase the audio production of the two companies as well through podcasts and new on-air programming. SB Nation talent such as Spencer Hall, Paul Flannery, Dan Rubenstein, Ariel Helwani and Thomas George and writers from the 300+ affiliate websites will play a role on the rebranded radio network.

Gow Media owns the radio network, PodcastArena.com, as well as “YSR 1560” KGOW and “ESPN 97.5‘ KFNC in the Houston market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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