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Jerry Padden Named WLEV PD; Sets New Lineup

Jerry Padden 100.7 WLEV Allentown Cat Country 96 WCTOCumulus AC 100.7 WLEV Allentown PA has named Jerry Padden as its new Program Director.

Padden already serves as cluster OM and PD/afternoon host of sister “Cat Country 96” WCTO Easton and fills the position previously filled by Laura St. James prior to her exit last week. Padden has been with WCTO since 2004, rising to PD in 2011. He previously spent 22 years at Entercom CHR 98.5 WKRZ Scranton including a run as Program Director.

Along with Padden’s appointment, WLEV is restructuring its on-air lineup. Josh Guers moves from mornings to fill St. James previous afternoon shift. Co-host Scott Evans will remain in mornings while a search for a new co-host begins. Kelly K remains in middays.

Cumulus Media announces that it has appointed broadcasting professional and Cumulus Media-Allentown-Bethlehem-Easton Operations Manager Jerry Padden to Program Director of 100.7 LEV/WLEV-FM. Padden will continue to program sister station CAT Country 96/WCTO-FM and will retain his Operations Manager duties for Cumulus Media’s Allentown-Bethlehem-Easton station group.

Cumulus concurrently announces a new weekday programming line-up for WLEV-FM. Beginning immediately, on-air personality Josh Guers returns to 100.7 LEV as host of Afternoon Drive, while Scott Evans continues as host of Mornings, followed by Kelly K, who fills the Midday shift. A search will be underway shortly to find an AM Drive co-host. 

Mike McVay, Senior Vice President, Content and Programming, Cumulus Media said: “It is a rare opportunity when a programmer of Jerry Padden’s skill level is available, let alone in-house. We consider ourselves blessed to be able to use Jerry on both WCTO and WLEV.” 

Elizabeth Pembleton, Vice President/Market Manager of Cumulus Media-Allentown-Bethlehem-Easton, said: “Jerry has demonstrated a strong commitment to our Cumulus FORCE Values. Over the last decade, I’ve had the opportunity to work side by side with him in Allentown and witnessed his commitment to both brand strategy and client support. He is a veteran, with a history of fostering talent, delivering exceptional product and generating revenue opportunities. “
 
Padden said: “I’d like to thank Elizabeth Pembleton, Ron Giovanniello, Gary Pizzati and Mike McVay for their confidence to lead the programming efforts in Allentown. Our goal is to keep our brands a strong FORCE in the Lehigh Valley!”

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of rdfrable


    For those of us who aren’t that close to Cumulus, explain the FORCE thing, please? Thanks.

    B

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