Share This Post

Inner Banks Takes It Easy In Greenville NC

Easy 97.9 WRHD-HD2 Greenville G97.9 Inner Banks MediaInner Banks Media has flipped Variety Hits “G97.9” W250CJ Winterville/94.3 WRHD-HD2 Farmville NC to Soft AC “Easy 97.9“.

The new format is positioning itself as “Songs You Know, By Artists You Love” with hits from the 70s through today. Core artists are being listed as Rod Stewart, Elton John, Celine Dion, Adele, The Bee Gees, Billy Joel, Michael Buble, Bryan Adams, Chicago, The Eagles, and Eric Clapton.

The wide-ranging Greenville-New Bern-Jacksonville market which W250CJ is part of has not had a Mainstream AC since Beasley Media’s “V103.3” WMGV segued to Hot AC. The new format positions the translator between WMGV and sister Classic Hits 107.9 WNCT.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

Leave a Reply

Lost Password

Register