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JVC Broadcasting Launches Talk Of Gainesville

104.9 The Talk Of Gainesville Wow-FM WYGC High Springs ImusJVC Media will launch News/Talk “104.9 The Talk Of Gainesville” WYGC High Springs/Gainesville FL on Thursday, August 4.

WYGC has been simulcasting Classic Hits “100.9 Wow-FM” WXJZ Gainesville since the format moved to the stronger in-market 100.9 signal in May. The only programming announced for the station are the syndicated Imus In The Morning and Fox News Radio’s Brian Kilmeade & Friends in middays.

The Class A rimshot will go up against Entercom’s Class C2 incumbent “97.3 The Sky” WSKY-FM and MARC Radio’s “Newsradio 980” WDVH for the News/Talk audience in Gainesville.

JVC Media of Florida, one of the leading independent and locally owned radio broadcasters in the country, announces a new News and Information format for WYGC 104.9FM in Gainesville-Ocala, FL. The new radio station, dubbed 104.9 The Talk of Gainesville, will launch at Midnight Thursday August 4th from JVC Media’s Downtown Gainesville studios with non-stop local news, weather, and traffic in addition to the legendary Imus in the Morning and Fox News’ Brian Kilmeade.

“104.9 The Talk of Gainesville will be locally programmed to allow our community to discuss issues important to Gainesville residents”, says WYGC Program Director and JVC Media Vice President Matthew Goldapper. “104.9 The Talk of Gainesville will focus on Gainesville news and issues, weather, traffic, and sports. The addition of the great Dom Imus in mornings and Brian Kilmeade’s Kilmeade and Friends in middays will help give the market an outstanding outlet for exciting and different opinions.”

JVC Gainesville-Ocala Operations Manager Ben Burris adds, “104.9 The Talk of Gainesville will have the market talking about our local non-stop news, weather, traffic, and sports.” Burris continues, “Don Imus and Brian Kilmeade add an unbeatable level of intelligence, humor, and opinion in an important election year that has never before been heard in Gainesville.”

JVC Gainesville-Ocala General Manager Sam Gerace says, “JVC Media is and always will be dedicated to giving our advertisers and listeners the best products possible. Our plans for 104.9 The Talk of Gainesville will also include a focus on local sports including all things Gator!” Gerace continues, “The new 104.9 The Talk of Gainesville will be the place for local conversation, national topics, and continuous information specifically for Gainesville.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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