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Mack Takes Mornings At Wild 95.5 West Palm Beach

Wild 95.5 WLDI West Palm Beach Mack Nina Elvis DuranMack, Nina and Nick afternoon hosts at iHeartMedia CHR “Y100” 100.7 WHYI Miami will take on double-duty as morning hosts at sister “Wild 95.5” WLDI Fort Pierce/West Palm Beach.

The trio replace the syndicated Elvis Duran.

WiLD 95.5, The Palm Beaches’ #1 Hit Music Station, announced today the debut of Mack in the Morning, effective immediately. Mack in the Morning will broadcast weekdays from 6 a.m. – 10 a.m.

On-air personalities Mack and Nina are known in the media industry as the award- winning afternoon crew on sister station Y100 in Miami. Mack in the Morning will bring a mix of pop culture and unique South Florida flavor, and Mack in the Morning will wake up the Palm Beaches! Plus, the station will launch with an opportunity for listeners to Beat The Buzzer and WIN up to $1000 of Mack’s Money!

“It’s an exciting time for West Palm Beach radio, more so now with the addition of Mack in the Morning on WiLD 95.5,” said Chris Soechtig, Market President for iHeartMedia West Palm Beach. “Mack’s energy and lifestyle are a perfect fit for this legacy brand. His on-air charisma coupled with more hit music in the morning is a winning combination.”

“Launching a new morning show like Mack in the Morning is always an exciting chance to invigorate the market and your brand,” said Maverick, Program Director for WiLD 95.5. “Mack in the Morning delivers the lifestyle and entertainment our listeners crave and expect from WiLD 95.5! Mack and Nina are the perfect choice to wake up the Palm Beaches.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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