Share This Post

Amber Bouchard Joins Radio 104.5 As APD/Middays

Amber Miller Bouchard Radio 104.5 Wendy Rollins WRFF PhiladelphiaiHeartMedia Alternative “Radio 104.5” WRFF Philadelphia has filled its APD/Midday vacancy created by Wendy Rollins move to Atlanta earlier this year.

Amber ‘Miller’ Bouchard will join the station on September 12. Most recently Bouchard served as National Director of Promotion for Caroline Records, but she spent six years as APD/MD and PD/Afternoon host at Alternative 102.7 WEQX Manchester VT/Albany NY. She has also worked on-air at 96.3 WDVD Detroit, 98.1 WQSM Fayetteville, and “G105” WDCG Raleigh.

Rollins transferred to mornings at sister “Radio 105.7” WRDA Atlanta in July to take care of her mother.

iHeartMedia Alternative Radio 104.5 WRFF/Philadelphia has announced that Amber “Miller” Bouchard has been appointed as the new Assistant Program Director and on-air personality, effective September 12.

Bouchard will help oversee Radio 104.5’s on-air content, digital footprint and music programming. In addition she will host middays on weekdays from 10 a.m. – 3 p.m.

“I’ve long admired and respected Radio 104.5 for their excellence on the air and online, not to mention their mammoth signature events and shows,” said Bouchard. “I’m honored to join the team and I can’t wait to get started! I want to thank John Allers and Brian Check for this incredible opportunity.”

“We were very fortunate to have some exceptional candidates raise their hand for this position,” said Radio 104.5 PD John Allers. “Amber stood out as the perfect match for Radio 104.5’s Assistant Program Director position with her broad background in radio and records combined with a strong understanding of our target audience and the music they love.”

Previously, Bouchard worked as the National Director of Promotion for Caroline and has worked with recording artists Glass Animals, The Kooks, Prophets of Rage, Slash, Best Coast, Chrissie Hynde, The Chemical Brothers, Mutemath and more. She has also served as PD, MD and on-air personality for WEQX/Albany, NY, with earlier career stops at WDVD/Detroit, WDCG/Raleigh and WQSM/Fayetteville after obtaining her degree in broadcasting from Central Michigan University.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

Leave a Reply

Lost Password