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Rahny Taylor Returns to Milwaukee For Mornings At 97.3 Now

97.3 Radio Now WRNW Milwaukee Elvis Duran Rahny TaylorAs expected since the station dropped Elvis Duran last month, iHeartMedia CHR “97.3 Now” WRNW Milwaukee is bringing Rahny Taylor back to the market for mornings.

Taylor previously spent a decade at Entercom CHR “103.7 Kiss-FM” WXSS as APD/MD/Morning Co-Host before moving to Sacramento as APD/MD of Educational Media Foundation’s “Air 1” and “K-Love“. The Rahny Taylor Morning Show will debut on Thursday, September 15 and air from 5-10am.

97-3 NOW, Milwaukee’s No. 1 For All the Hits, announced today that Rahny Taylor will return to the Milwaukee airwaves with The Rahny Taylor Morning Show, beginning September 15. The Rahny Taylor Morning Show will broadcast weekdays from 5 – 10 a.m.

“We’re so excited to welcome Rahny Taylor back home. Rahny had huge success driving people to work for over a decade and we could not be more thrilled to have him waking up Milwaukee on 97-3 NOW each weekday!” said Brett Andrews, Program Director for 97.3 NOW. “I’m so stoked to team back up with Rahny to make great radio for our city.”

Taylor has been part of the Milwaukee community for over 13 years. Previously he served as the Assistant Program Director, Music Director and on-air personality for K-Love and Air1. He has also worked as the Assistant Program Director, Music Director and morning show personality for 103.7 KISS-FM, as well as the Production Director and on-air personality for 101.3 KDWB in Minneapolis, MN.

“I really want to thank all the wonderful people and ministry of K-Love and Air1 and Randy Chase,” said Taylor. “I am so humbled and excited, not only to be coming home to Milwaukee, but to join 97-3 NOW and the iHeartMedia family! My thanks to Tony Coles, Jeff Tyler and Colleen Valkoun, Kerry Wolfe, and Brett Andrews.”

97-3 NOW is a leading media outlet in the Milwaukee market and its programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one digital music and live streaming radio service. Visit 97-3 NOW online at to learn more about The Rahny Taylor Morning Show.

The complete on-air line-up for 97-3 NOW is:

• The Rahny Taylor Morning Show 5am-10am
• Fay Fernandez 10am-3pm
• Brett Andrews 3pm-6pm
• Brady 6pm-10pm
• Aaron Rogers 10pm-3am

Original Report 8/29: iHeartMedia CHR “97.3 Now” WRNW Milwaukee is shaking up its on-air lineup.

The Elvis Duran Show is gone from mornings and the station is currently running jockless in mornings. A promotional banner on the station’s website is teasing “He’s Coming Home“. A since deleted post on Christian Radio news site CMBOnline, states that Rahny Taylor submitted his resignation as APD of EMF’s “K-Love” and “Air 1” and afternoon host at the latter to return closer to home. Taylor previously spent a decade at Entercom CHR “103.7 Kiss-FM” WXSS as APD/MD/Morning Co-Host.

Fay Fernandez is now holding down the midday shift from 10am-3pm. Fay is based at sister CHR “Y100” WHYI Miami. Program Director Brett Andrews moves up an hour to air from 3-6pm with “103.5 Kiss-FM” WKSC Chicago afternoon host Brady hosting 6-10pm at WRNW. Aaron Rogers, afternoon host at sister “Z104” WZEE Madison, moves from 9am-12pm to 10pm-1am. Shannen O remains in overnights.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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