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Latino 95.5 Launches In Santa Rosa

Latino 95.5 Classical K238AF Santa RosaSinclair Telecable’s Wine Country Radio flipped “Classical 95.5” K238AF Santa Rosa CA/KSXY-HD2 to Spanish CHR “Latino 95.5” on Friday, September 2.

The new station clones the branding and format of Emmis’ “Latino 102.7” K274AX Austin TX (of which Sinclair is 49% owner) and creates a flanker for sister Regional Mexican “Exitos 98.7” KXTS Geyserville. KXTS Program Director Eric Dullaart adds those duties for K238AF.

The previous Classical format had debuted in October 2015 in place of Soft Oldies “Vintage 95.5“.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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