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iHeartMedia Creates Southwest Operations Division

iHeartMedia Dan Mason CBS Radio Senior AdvisoriHeartMedia is reconfiguring its regional management structure by creating a new Southwest division and eliminating its Central division.

The Southwest division will be based in Los Angeles and led by former Los Angeles Region President Kevin LeGrett. LeGrett will oversee the Los Angeles, San Diego/Riverside, Arizona, Red River, Houston, Dallas and Austin/San Antonio Regions but continue to report to iHeartMedia West President Tom Ashlock.

The remainder of the former Dallas based Central division will be broken up. Denver, Western Great Lakes and Omaha move to Ashlock’s West division. St. Louis, Nashville and Mid-South move to Tom McConnell’s Midwest/Southeast division, while Pittsburgh moves from the Midwest/Southeast to Harley Adkins’ Northeast division.

In usual corporate speak, iHeart says that the reconfigurations are to “better enhance synergies among operating regions” and to “better align them with the right resources and operating structure”.

No word on the status of former Central Division President Matt Martin. iHeart had created the four division operating structure at the beginning of 2016.

iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that its iHeartMedia Markets Group is creating a new Southwest Division that will include many Regions formerly in its Central Division. Other former Central Division Regions will be moved into the West and Midwest/Southeast Divisions to better align them with the right resources and operating structure.

Kevin LeGrett, formerly iHeartMedia’s Los Angeles Region President, will become President of the new Southwest Division, which will now include the Los Angeles, San Diego/Riverside, Arizona, Red River, Houston, Dallas and Austin/San Antonio Regions. He will continue to report to Greg Ashlock, President of iHeartMedia West, and will also become a member of the company’s senior executive Operating Committee.

In addition to overseeing the new Southwest Division, Ashlock will add the Denver, Western Great Lakes and Omaha Regions to his existing West Division. The St. Louis, Nashville and Mid-South Regions will move to the Midwest/Southeast Division under President Tom McConnell. The Pittsburgh Region, formerly part of the Midwest/Southeast Division, will now move to the Northeast Division under President Hartley Adkins. Both LeGrett and Ashlock will continue to operate from iHeartMedia West’s headquarters in Los Angeles.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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