Salem Media launched Christian AC “95.9 The Fish” W240CX/WTOH-HD3 Columbus OH this morning.
Salem acquired W240CX earlier this year for $350,000. The new format directly takes on River Radio Ministries “104.9 The River” WCVO Gahanna.
The W240CX translator previously was operated by Percy Squire’s Sandblast LP as Gospel/Urban Talk “95.9 The Drum” until being acquired by Salem earlier this year. The Drum format remains online with R&B Oldies.