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Jules Riley Named KLOU Program Director

103.3 KLOU St. Louis Dave Adams iHeartMediaiHeartMedia Classic Hits 103.3 KLOU St. Louis has named Jules Riley as its new Program Director.

Riley previously worked in St. Louis as PD of Variety Hits “106.5 The Arch” WARH and Rhythmic AC “Movin 101.1” WMVN from 2005-2008. She most recently served as Operations Manager of Scripps Media’s Tulsa cluster and has also programmed in Phoenix, Philadelphia, Wichita, and Scranton during her career.

Riley succeeds Dave Adams as PD of KLOU following his move to iHeartMedia Tucson last month.

iHeartMedia announced today that Jules Riley has been named Program Director of 103.3 KLOU in St. Louis, effective immediately. 103.3 KLOU, the Greatest Hits of the 70s and 80s for St. Louis, has a strong cross-platform presence and broadcasts several popular personalities including Billy & Julie In The Morning, Vic Porcelli and Cindy Collins.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Riley will be responsible for day-to-day programming operations of iHeartMedia’s Classic Hits brand, 103.3 KLOU. She will work closely with on-air personalities and sales to oversee the station’s on-air content, digital footprint and music programming.

Riley has over 15 years of experience in radio, including work as an Operations Manager, Brand Manager, Program Director, on-air personality and voice talent. She most recently served as Operations Manager/Brand Manager for KVOO-FM in Tulsa, OK. From 2005 until 2008, Riley was Program Director for WARH-FM and KMVN-FM in St. Louis, where she was named one of Radio Ink’s Best Program Directors in America in 2007. Her extensive programming background also includes stations in Phoenix, AZ; Philadelphia, PA; Wilkes-Barre, PA; and Wichita, KS. Riley is a graduate of James Madison University.

“We are extremely pleased to have Jules join the iHeartMedia St. Louis programming team,” said A.J., Senior Vice President of Programming for iHeartMedia St. Louis. “She’s got the vision, energy, and passion to lead 103.3 KLOU and to ensure that the station continues to do great things in St. Louis.”

“Jules’ unique insight on the market, coupled with her wealth of experience, creativity and innovative style of thinking makes her a key addition to our programming team,” said Beth Davis, Region President for iHeartMedia St. Louis. “We’re thrilled to have her with us.”

“I’m excited to be back in St. Louis as a part of the iHeartMedia team,” said Riley. “I look forward to being a part of the great KLOU brand in a city known for a very competitive radio landscape. Thanks to iHeartMedia for this amazing opportunity.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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