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WRCR To Move Programming Online

1700 WRCR Ramapo Rockland Radio IndiaAlexander Broadcasting is leasing 1700 WRCR Rampao NY to Radio India and moving its locally originated programming to the internet.

Radio India has signed a one-year LMA with WRCR starting Tuesday, November 15. Among the programming to remain online are the station’s Steve & Jordan morning show, “The Bigger Picture,” “Live Song Radio with Brian Muni,” and “Who Wants to Be a Volunteer?”. WRCR currently carries a mix of AC music and syndicated Liberal Talk around its locally originated programming.

WRCR serves the New York City suburbs of Rockland and Westchester County NY and Bergen County NJ.

WRCR AM 1700 (www.WRCR.com), majority owned and operated by Alexander Broadcasting, Inc., is making its most popular local programs, including “The Steve & Jordan Show,” exclusive to the Internet and mobile apps starting Tuesday, November 15th. Additional original, locally-produced programming, including “The Bigger Picture,” “Live Song Radio with Brian Muni,” “Who Wants to Be a Volunteer?” and others, currently heard on WRCR AM 1700, will be available exclusively as a web-stream from WRCR’s website and via mobile apps, also available through WRCR’s website.

Local weather and up-to-the-minute traffic reports will still be available from WRCR, along with the ABC News Radio network, America’s largest commercial radio news network, offering national and international news from at the top of the hour. The owners of Alexander Broadcasting, Inc. have decided that the best way to use WRCR’s AM broadcast facility, 1700 on the AM radio dial, is to air Indian-language programming from Radio India for the next 12 months.

“Just as newspapers, magazines, music and other forms of communication have been moving to digital delivery formats, we see the future of radio moving in that direction as well. While the golden age of analog, over-the-air radio had an exciting and memorable past, the future of regional talk and conversation is currently just as robust and as easily accessible via the Internet and mobile apps and will continue to get even better in the future,” said Dr. Alexander Medakovich, President of Alexander Broadcasting Inc. “We look forward to serving our current audience and future listeners with great local, general interest and niche-specific programming,” Dr. Medakovich added.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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