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Dustin Fletcher Joins Alt 104.9 St. Louis As PD

Alt 104.9 Wild KBWX St. Louis Woody Show Rizutto KPNTRecently launched Alternative “Alt 104.9” KLLT Columbia IL/St. Louis has named Dustin Fletcher as its first Program Director.

Fletcher joins KLLT from iHeartMedia sister Alternative “XL 102” WRXL and Classic Rock “96.1 The Planet” W241AP Richmond VA where he served as PD and midday host of WRXL. He has also worked at WDYL Richmond, WNFZ Knoxville, and WFNX Boston during his career.

Fletcher’s hiring will reunite him with iHeartMedia St. Louis VP/Programming A.J. who previously filled the same position in Richmond.

iHeartMedia announced today that Dustin Fletcher has been named Program Director of ALT 104.9, St. Louis’ Alternative Rock, effective December 6, 2016.

Fletcher will work closely with on-air personalities, including The Woody Show, as well as sales to oversee on-air, digital and music programming for ALT 104.9 and its local events. He will report to A.J., Senior Vice President of Programming for iHeartMedia St. Louis.

“I’m thrilled to join the iHeartMedia St. Louis team,” said Fletcher. “The launch of ALT 104.9 along with the return of The Woody Show are ushering in a new era for Alternative Rock fans in St. Louis and I’m honored to be a part of it.”

Fletcher recently served as Program Director and Midday Host for for iHeartMedia Richmond’s XL102 and 96.1 The Planet. Fletcher has previously worked at stations including: WFNX-FM in Boston, MA; WFXH-FM in Savannah, GA; WDYL-FM in Richmond, VA; and WFNZ in Knoxville, TN.

“It is a privilege to welcome Fletcher to St. Louis for oversight of The New ALT 104.9,” said A.J. “He is one of the best Alternative music specialists in the country. His strategy, creativity and distinctive out-of-the-box thinking will lead to even more successful programming efforts.”

ALT 104.9 launched on October 18 and plays hits from artists including Foo Fighters, Green Day, Blink-182, twenty one pilots, Red Hot Chili Peppers and others. The station also broadcasts The Woody Show from 6 to 10 a.m.

iHeartMedia is a leading media outlet in the St. Louis market. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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