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iHeartMedia Names Derrick ‘DC’ Cole As SVP/Programming Wilimington DE

Derrick DC Cole FM 97 WLAN iHeartMedia Wilmington 94.7 WDSDDerrick ‘DC’ Cole has been promoted to Senior Vice President/Programming for iHeartMedia’s Wilmington and Dover DE stations.

Cole will retain his duties as Program Director of CHR “FM 97” 96.9 WLAN-FM and Spanish CHR “Rumba 1390” WLAN Lancaster PA in addition to adding oversight of Variety Hits “92.9 Tom-FM” WRDX Smyrna, Country 94.7 WDSD Dover, Sports “Fox Sports 1290” WWTX Wilmington, News/Talk “Newsradio 1410” WDOV Dover, and News/Talk “Newsradio 1450” WILM Wilmington.

Cole has programmed WLAN-FM since February 2012 and has also programmed “98.3 Kiss-FM” WKSI Winchester VA during his career. Cole is also heard weekends on “Country 92.5” WWYZ Hartford CT and CHR “B104” WAEB-FM Allentown PA.

iHeartMedia announced today that Derrick “DC” Cole has been named Senior Vice President of Programming for Wilmington, DE, effective December 1. iHeartMedia Wilmington has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – including 94.7 WDSD, 92.9 TOM-FM, Newsradio 1450 WILM, Newsradio 1410 WDOV and Fox Sports 1290 – and broadcasts several popular personalities including Sky and Christa, Mike Opelka and Glenn and Bob.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company. Cole will work with radio station personalities and program directors to oversee on-air content and music programming for all five stations in the Wilmington region. He will continue to serve as Program Director for FM97 WLAN and Rumba 1390 in Lancaster, PA.

“Derrick’s one of our best up-and-coming programmers,” said Jeff Hurley, Senior Vice President of Programming for iHeartMedia’s Allentown-Harrisburg region. “We’ve seen record-setting numbers since he began programming FM97 WLAN four years ago. We’re excited for this opportunity to expand his role within our region.”

“I’m excited for this next step in my career,” said Cole. “Thank you to iHeartMedia for this amazing opportunity, and to everyone in the region who have helped me grow. I’m happy to continue collaborating with such great people and I’m ready to jump in!”

Cole is a radio veteran who has programmed multiple formats, including CHR, Hot AC, Country and News Talk, and has worked as an on-air personality at stations in Long Island, Hartford and Poughkeepsie, as well as at Premiere Networks. He spent two years at iHeartMedia’s WKSI-FM in Winchester, VA before becoming Program Director for FM97 WLAN and Rumba 1390 in Lancaster, PA and V97 in Williamsport, PA.

iHeartMedia has the number one reach of any media outlet in the Wilmington region. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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