Following the flip of “94.5 La Preciosa” to News/Talk “Rush Radio 94.5” in January, the Greensboro/Winston-Salem Triad Spanish language audience has been once again relegated to a number of low powered AM’s. That will soon change as Norsan Multimedia has reached an LMA with an option to buy with GHB Broadcasting for “Country Legends 98.3” WIST-FM and Sports “790 The Ball” WBLO.
The Charlotte Observer reports that WIST-FM will flip to Regional Mexican “La Raza”, while WBLO will remain Sports “for now”.