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More Country In Syracuse

Power 106.9 WPHR Syracuse Young Country B104 B104.7 WBBS 105.1 The Wolf

Update 8/31/09: Clear Channel flipped 106.9 WPHR back to its Urban AC “Power 106.9” format this morning.

Instant Insight: What in the world was Clear Channel thinking? “Let’s blow off our core listeners on 106.9 just to get back at the group who wants to compete with our powerhouse?” So now in addition to WBBS being vulnerable to competition, Clear Channel has potentially lost some P1’s to 106.9. Just don’t understand that one.

Original Entry 8/28/09: Following the flip of crosstown WVOA to Country “105-1 The Wolf” earlier today, Clear Channel has responded by flipping Urban AC WPHR “Power 106.9” to “Young Country 106.9“. Sister WBBS “B104.7” the longtime Country powerhouse in Syracuse had been without in-market competition until today. Flipping WPHR to Younger-skewing Country will enable WBBS to focus on its core 25-54 audience. For more information, visit CNYRadio.com.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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