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98.7 WSJT Tampa Bay Plays On

Play 98.7 Smooth Jazz Tampa Bay WSJT Wild 94.1 WLLD 93.3 FLZ WFLZ Mix 100.7 WMTX

CBS Smooth Jazz WSJT Tampa Bay flipped at 3:00pm to Adult CHR “Play 98.7“. Positioning itself as “Today’s Best Hits Without The Rap”, Play 98.7 is positioning itself between Clear Channel Hot AC “Mix 100.7” WMTX and CHR “93.3 WFLZ“. Paired with sister Rhythmic CHR “Wild 94.1” WLLD, the CBS and Clear Channel combos should have a nice battle shaping up for the female 18-34 demographic in the market.

WLLD PD Orlando adds similar duties at “Play 98.7”. WLLD and WSJT had swapped frequencies in August of 2009 to give the Rhythmic outlet broader coverage of outlying areas of West Central Florida. The previous Smooth Jazz format will be relaunched on 98.7-HD2.

We should also note that CBS had registered Play987.com in March of 2009, in a flurry of registrations hinting at flips that came in Tampa, Boston, Detroit, and Washington.

The first hour of Play 98.7 consisted of:

Kings Of Leon – Use Somebody
Katy Perry – California Gurls
Paramore – The Only Exception
Daughtry – It’s Not Over
Kelly Clarkson – Already Gone
Adam Lambert – If I Had You
Gavin DeGraw – In Love With A Girl
Sara Bareilles – King Of Anything
John Mayer – Waiting On The World To Change
Maroon 5 – Sunday Morning
Taylor Swift – Mine
Evanescence – My Immortal
OneRepublic – All The Right Moves
Nickelback – This Afternoon
Kid Rock – All Summer Long

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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