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98X Charleston Returns To Its Roots

98X 98 Rock WYBB Charleston Bubba The Love Sponge

LM Communications’ Active Rock “98X” WYBB Folly Beach/Charleston, SC returned to its heritage “98 Rock” name today. The station had previously used the 98 Rock moniker from its debut on July 4, 1988 until January 2, 2004.

Additionally, the station has picked up Cox Media’s syndicated Bubba The Love Sponge for mornings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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