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Townsquare Media To Shuffle Signals in Yakima/Tri-Cities, WA

Townsquare Media New Northwest Broadcasting Gap West Yakima Tri-Cities Walla Walla Kennewick Pasco

Last week Townsquare Media announced it would be acquiring 12 stations owned by New Northwest Broadcasters in the Yakima and Tri-Cities markets of Washington State. As Townsquare already owns 11 stations in those markets, it will need to spin-off 11 once the sale closes. To do so, Townsquare will pick and choose frequencies, while moving some formats and call signs to new locations.

In Yakima, Townsquare will keep Active Rock “94.5 KATS” and News/Talk 1280 KIT intact while inheriting NNB’s Country 104.1 KXDD and Variety Hits “105.7 Bob-FM” KRSE. It will move Country “92.9 The Bull” KDBL to 107.3 and Sports “ESPN 1390” KJOX to 1460.

The stations to be spun off will be NNB’s Classic Hits “100.9 Cherry-FM” KARY, Rhythmic CHR “Hot 99.7” KHHK, and “Talk 980” KBBO along with Townsquare’s AC “My 99.3” KQMY and relocated CHR 92.9 KFFM and Classic Country 1390 KUTI.

In the Tri-Cities of Kennewick, Richland, and Pasco, Townsquare will retain its Country 102.7 KORD, “97 Rock” KXRX, and News/Talk 870 KFLD, New Northwest’s CHR “Power 99.1” KUJ and relocate AC “98.3 The Key” KEYW to 106.5 and Sports “ESPN 960” KALE to 1340. The stations being spun off are Classic Hits “97.5 Cool-FM” KOLW, Classic Hits “95.7 Fun-FM” KKSR, Country “94.9 The Wolf” KIOK, and a pair of shifted formats. Classic Rock “Eagle 106.5” KEGX heads to 98.3 and Talk 1340 KTCR goes to 960.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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