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Live 105 San Francisco Shakeup

Live 105 105.3 KITS San Francisco NoName No Name Kevin Bean Jared Kat

CBS Radio Modern Rock “Live 105” KITS San Francisco is tweaking its on-air lineup as we head towards the new year.

The syndicated Kevin & Bean show will debut in mornings on January 3 displacing NoName to afternoons. Current afternoon host Jared and middayer Kat have been let go by the station.

KITS has struggled in recent months, currently ranked 20th overall with a 1.8 share in the San Francisco market. With 92.3 KSJO being sold and likely to flip to a brokered foreign language format in 2011, Live 105 will have the ability to gain a bit of audience. If not, we would not be surprised to see a new format on the Oakland Raiders flagship station by this time next year.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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