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Pair Of Flips In Fresno

Big Country 102.7 The Wolf KHGE Fresno Exitos 107.1 KHIT KHits K-Hits

The end of the holiday season brought a pair of format changes to Fresno this Christmas.

Clear Channel’s “Big Country 102.7” KHGE was one of the first stations to go All-Christmas this year albeit with a Country lean. It returned to regular programming with a new name as “102.7 The Wolf” bringing along a current intensive lean.

What had been Classic Hits “107.1 K-Hits” KHIT-FM prior to December 1 is now Spanish AC “Exitos 107.1“. The Louts Communications station had been stunting with Spanish Christmas music.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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