Harvard Broadcasting has flipped Adult Alternative “95.7 The Sound” CKEA Edmonton to AC “Lite 95.7“. The station is debuting with a weekend of Christmas Music to promote the station as Edmonton’s new home for Christmas music come November.
The flip returns the format to the market following the flip of “EZ Rock 104.9” to CHR “Virgin Radio” in early February. In the recently released November-February ratings period, The Sound registered a mere 0.8 although it has been on the air a mere six months. The hole to fill a mass appeal format was too much for Harvard to ignore.