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Myrtle Beach Changes

107.1 The Sound WQSD Myrtle Beach Q107.1, Q107

Update 2/18/08: WQSD completed its change to Urban AC today as Q107.1. The station is airing the syndicated Steve Harvey in mornings, Doug Banks in afternoons, and Keith Sweat at night.

Original Post 2/5/08: Qantum Communications has purchased Variety Hits “104.9 Bob-FM” WYNA Calabash, NC from Coastline Communications for $4 Million with an additional $1 Million if a proposed signal upgrade is approved. Qantum has already taken over the station via an LMA, which will lead to the format change at new sister 107.1 WQSD.

107.1 The Sound” had evolved to Variety Hits in recent months to compete with WYNA, but will flip to Urban AC on February 18 with Premiere Radio Networks’ Steve Harvey in mornings and Keith Sweat at nights.

Qantum also owns CHR “Mix 97.7” WWXM and Country “Gator 107.9” WGTR in the Myrtle Beach market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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