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The Beat Launching In Louisville

With Radio Multi-Media taking control of 104.3 WAYI Louisville, KY, a flip from a simulcast of Contemporary Christian WRVI “105.9 Way-FM” will accompany the move. Radio Multi-Media will launch Urban “104.3 The Beat” on Thursday under new WWPW calls. The station has signed-on as an affiliate of the syndicated Rickey Smiley morning show.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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