2510 Associates has flipped Soft AC “98.7 Wish-FM” WSSH Pleasant Gap/State College, PA to Active Rock “Eagle 98.7” WEMR today.
The new format puts the station in direct competition with Magnum Broadcastings “Qwik Rock 105.9/106.9” WQCK/WQKK. The “Qwik Rock” brand aired on 98.7 from 2004 to 2006 before moving to 103.1.
2510 also operates CHR “B94.5” WBHV and Classic Hits “WOWY 97.1” in State College.