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105.1 The River Niagara Falls Is Now Ed-FM

105.1 Ed FM EdFM The River CFLZ Niagara Falls St. Catherines Ontario

Haliburton Broadcast Group’s Hot AC “105.1 The River” CFLZ Niagara Falls, ON has flipped to Variety Hits “105.1 Ed-FM“.

The new station, positioned as “80’s, 90’s and Whatever Else” serves the eastern tip of the Niagara Peninsula as well as rimshotting portions of the neighboring Buffalo, NY market. The region is also served by the similarly formatted, albeit without the required Canadian content, programming of Townsquare Media’s “92.9 Jack-FM” WBUF Buffalo.

Along with the flip at 105.1, sister CHR “Z101” CKEY has simultaneously shifted its focus from a younger-skewing sound to a broader mix designed to absorb the River listeners in Southern Ontario looking for current music. While 105.1 does not appear in the Buffalo market ratings, 101.1 is a player in that market where it registered a 2.3 in the most recent trend.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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