CBS Country 103.7 WSOC Charlotte, NC has rebranded as “The New 103.7“.
In recent months WSOC has fallen behind Clear Channel’s “96.9 The Kat” WKKT for the lead in the market. With the change the station is now branding as “Country’s Hottest Hits”.
Lance Venta is Owner and Publisher of RadioInsight.com. Lance also advises stations, talent and brands on digital content strategies, programming integrations, and brand extensions.
This is not a smart move and the sounds aweful on the air. WSOC is losing ground DJ Stout is the problem not the sound of the station or its title.