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Columbia, SC Frequency Swap

Magic 98.5 WOMG Columbia Oldies 103Kiss 103.1 WLXC Columbia Kiss-FM 98.5 KissFM

Citadel Broadcasting has swapped the frequencies of a pair of its stations in Columbia, SC. Urban AC “Kiss 98.5” WLXC shifts to 103.1, while “Oldies 103.1” WOMG shifts to 98.5 with a new name: Magic 98.5.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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