Citadel Broadcasting has swapped the frequencies of a pair of its stations in Columbia, SC. Urban AC “Kiss 98.5” WLXC shifts to 103.1, while “Oldies 103.1” WOMG shifts to 98.5 with a new name: Magic 98.5.
Lance Venta is Owner and Publisher of RadioInsight.com. Lance also advises stations, talent and brands on digital content strategies, programming integrations, and brand extensions.