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M99.5 Palm Springs Goes Classic Rock

M99.5 99.5 The Heat Mitchell Media Palm Springs Coachella

Mitchell Media’s Modern Rocker “M99.5” KMRJ Palm Springs has shifted its format to Classic Rock as “99.5 The Heat“. The station will retain the Adam Corolla morning show. Why the change? Here’s the explanation from

You are hearing all this legendary rock. Why? What happened?. Well simply put, the Alternative Rock listening audience is just too small a community here in the desert to sustain a commercial radio station.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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