Update 5:00pm: “Hippie Radio 94.5” debuted at 3pm with The Beatles’ Revolution. Chris Lucky has been named Program Director and morning host. Market legend Spider Harrison (formerly of 1510 WLAC) will hold an airshift as well. Mark McGill and Keith Harris round out the airstaff.
Original Report 11:50am: Kensington Digital Media’s 94.5 WHPY Nashville will sign-on today at 3pm as Classic Hits “Hippie Radio 94.5“.
Kensington, led by former Federated Media COO Tony Richards, acquired what was then Christian 94.5 WFGZ Lobelville from Grace Broadcasting for $1.825 Million last October. The station has completed its move in to Bellevue where it will operate with 5.1kW serving the western half of the Nashville market from approximately 17 miles west of downtown.
Billed as “Radio For Baby Boomers”, the Hippie Radio brand is licensed by Radio Branding Solutions targeting 45-60 year olds with music primarily from 1964-1973, which skews it a little older than most current Classic Hits stations including Cumulus’ 97.1 WRQQ.