Update 3/23: 99.5 WLOV made its soft launch this week as AC billed as “Daytona’s Continuous Soft Favorites”. The station is currently running jockless and commercial-free.
Original Report 3/17: One of the new FM’s granted in last years FCC Auction 91 will join Black Crow Media’s cluster in Daytona Beach, FL.
The rights to build 99.5 in Daytona Beach Shores was acquired by Susan Hall for $640,000 in the auction. The CP was granted the call letters WLOV-FM on February 20 when the Construction Permit was granted along with the registration of 995WLOV.com by Black Crow a week later. A second domain, WLOVFM.com was added on March 13.
The station’s application states the station wishes to expedite construction so it has an established presence in the market in time for Hurricane Season. Parts of the application include engineering work produced by Black Crow. The station will operate with 2.2kW at 341 feet.