Riviera Broadcasting’s Adult Hits “My 103.9” KEXX Phoenix continues its evolution.
Since its flip from Alternative in January, the station has shifted from 80’s based Classic Rock to Adult Hits and now adds currents as the station. With the changes, morning host Dave Pratt has exited. Pratt will continue his program at his DavePrattLive.com.
Joining the station for middays is former KQMV Seattle morning co-host Monti Carlo. Carlo is also appearing on the current season of Fox’s Masterchef.
We’re still wondering why KEXX’s domains were transferred to Clear Channel a few weeks ago.
Here’s a sample hour of “My 103.9” at 7am today:
Katy Perry – Teenage Dream
Matchbox 20 – Push
Pet Shop Boys – West End Girls
Maroon 5 – Never Gonna Leave This Bed
Carly Rae Jepsen – Call Me Maybe
Police – Every Little Thing She Does Is Magic
Hot Chelle Rae – Tonight Tonight
Cardigans – Lovefool
Lifehouse – Hanging By A Moment
One Direction – What Makes You Beautiful
Cyndi Lauper – Girls Just Want To Have Fun
Beyonce – Crazy In Love
Billy Idol – Mony Mony
Kelly Clarkson – Stronger
Barenaked Ladies – One Week
They’ve gone from sounding like several other stations in the market to (gasp) sounding like several other stations in the market…..
This WAS the best thing to happen to Phoenix radio in years. In two short months they have destroyed it. Now, it’s nothing but the same old PUKE. The My 103.9 w/ Dave Pratt memories, and retro music would have made them millions. They will soon find out; You mess with Dave Pratt, you guarantee failure. Look at all the other stations that have forced him out. Clear Channel doesn’t have a clue, boycott this station.
Dan you’re right, Dave Pratt is the common denominator in other stations failure but not because they forced him out. Rather, because they let him in the door in the 1st place. What ever the opposite of the Midas touch is, Dave has it.