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99.3X Monroe, LA To Flip Back To Classic Hits

99.3X X 99.3 KPCH The Peach Ruston MonroeAfter about 18 months as Gen X Hits “99.3X“, KPCH Ruston/Monroe, LA will revert to its previous 60s/70s Classic Hits format as “The Peach 99.3” on Sunday, July 1.

The outgoing format will remain online and the station promises to be more active on social media and a broader playlist of songs from the 80’s through 2000’s.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment


  1. Drove through the middle of Louisiana two weeks ago and came across 99.3X… imagine driving through rural America, scanning the dial, and hearing Ice-T’s “It Was A Good Day”. The station had me hooked until I hit the fringes of its coverage. A shame to hear it’s going away, but I suppose the market and format might not have been the best fit.

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