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Alice 93.7 Harrisonburg Rebrands Now

Alice 93.7 Now Hit Music WAZR Woodstock Harrisonburg Elvis DuranClear Channel has rebranded CHR “Alice 93.7” WAZR Woodstock/Harrisonburg, VA as “93.7 Hit Music Now“.

The station had previously been CHR as “93.7 Kiss-FM” from 2002 to 2010 when it shifted to Hot AC and rebranded as “Alice“. The station returned to CHR last fall but kept the Alice name until 12pm today.

93.7 Now’s lineup includes Elvis Duran in mornings, local host Randi White in middays, JJ in afternoons, and Billy The Kidd at night.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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