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La Presciosa Coming To Salt Lake City

My Country 105.7 KTMY KXRV KCPX La Presciosa Salt Lake City Provo Utah

Clear Channel has flipped “My Country 105.7” KTMY Salt Lake City to its Spanish AC “La Preciosa” format. LaPreciosa1057.com was registered earlier this week and currently points to the My Country site.

KTMY is currently the lowest rated of four Country stations in the Salt Lake City market, registering a paltry 0.9 in the most recent ratings period. Bustos Media’s 102.3 KDUT is the only other Spanish FM in the heavily Hispanic market (12% of population).

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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