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Pointing Towards Another Flip In Salt Lake City

Following last week’s flip of “101.9 The End” KENZ to 90’s Hits, Millcreek Broadcasting has quickly restored the Adult Alternative format to the Salt Lake City market. The former “Utah’s 104.7 Cool Classic Rock” flipped at 5:00pm today to “104.7 The Point” with Linkin Park’s “In The End” and Coldplay “Viva la Vida” kicking off the new format.

Instant Insight: KYLZ had just moved into the Salt Lake City market in March 2009 from Evanston, WY. It’s Soft Classic Rock format was slowly gaining traction in the market. In the March PPM report, 104.7 registered a 1.2, far behind 101.9’s 2.5. Smart move to quickly reach out for disenfrancished End listeners.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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